People mainly use this app to post their "highlight reel" and follow friends as well as influencers. Instagram is used to share photos and videos. While people may also use Twitter to connect with friends and family, they largely use it for a bigger purpose - to connect to the wider world and discover what's happening (in 140 characters or less). Twitter, on the other hand, is used to share ideas, real-time information, and trending news. People use Facebook to share photos, videos, and general updates on their lives. Ultimately, Facebook's purpose is to connect people with their personal networks including friends and family. But they're also incredibly different in terms of purpose. ![]() ![]() Those three social media sites offer considerable opportunities to connect and engage with a network, increase brand awareness, and drive traffic to your site. When you begin implementing a social media strategy for your business, one of the first questions you'll ask yourself is this one - Should my business be on Twitter, Facebook, or Instagram?
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